Marketing

selling Julianne Loveless University of Phoenix Facilitator: Robin Reis November 9, 2009 merchandise. What is selling? Is trade a necessity process for an establishment? What is the importance of selling to an organizations success? The author will deal and analyze these questions in the following paper. What is merchandising? Several work definitions of marketing ar present in todays business culture. The American Marketing Association (AMA) defines it as an organisational function and a set of processes for creating, communicating and delivering value to nodes and for managing custom er relationships in ship canal that pull in the organization and its berth holders. (Carpenter, 2004, p. 84). Yvonne Carter defines marketing as follows.

Marketing is all closely establishing your authentication and promoting your business proposition to the market(s) you consume identified as adult you the best financial reach or lifestyle that you desire. It is about how you will deliver on meeting the demands of your clients and prospective clients, and get the right message(s) consistently crossways to your targeted auditory sense. (Carter, 2004, p. 17). Based on the above definitions one could conclude that marketing it the process an organization uses to satisfy the nee ds of its target audience (customers) and fi! nancially benefit the organization and its stakeholders. In many organizations marketing is an after thought. Marketing is not seen as something that needs to be stick outned. But marketing is an important process within an organization. A marketing plan is a roadmap. If an organization doesnt have it off where its qualifying how will the organization know when it gets there? A fat marketing plan has...If you want to get a bountiful essay, order it on our website: OrderEssay.net

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