Death of Subcultures

SWOT ANAYLSIS STRENGTHS * Loyal client base * Having own bell ringer seat and bags means they benefit from low costs and squander bully contact with the factory. * Great management, K aren and Julie work precise well unitedly and piddle known each different for years, back when they employ to work for B totallyy. * The location is an vantage given the affluent residents * As it is independently owned they tin be flexible with running(a) times and dont adopt to ask license to do anything. * Thy cater to an older customer (40+) as hostile to the other stores that fork over to a greater extent for the (20-40) * In the middle of all the other shops so easy to lounge around to WEAKNESSES- * Small space * fragile image in coincidence to other shops on highstreet * beneath average marketing attempts * opthalmic merchandising makes the store looking for like its invariably on sale. * Some of the sh oes are very dated and or so look like you essential to have them prescribed to seize them * Weak brands * Behind on technology and have scarcely just managed to get onto kind networking.

* Window displays are not attractive or welcoming OPPORTUNITIES * possibly bring in new brands and swap for some animate ones * Potential to attract a new customer by having a demographic of slightly younger customers (35+) * Add complimentary services such(prenominal) as personal styling * Create a website and have more in store events to get customers along, similarly hand bulge out leaflets. * Aging population with good pensions * not all the retailers have as many shoes * Affluent! customers can allow the bands they choose to stock THREATS * Their biggest threat is a shop called Anya which has divisor clothes and is very fashion forward * There is always a threat of a new competitor scuttle a store * If they loss a particular brand, mortal with more buy power in the area expertness beat them to it * some other stores can take customers and provide similar items but they will...If you want to get a amply essay, order it on our website: OrderEssay.net

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