Marketing Strategy

1. (a) Due to differences between emerging and developed markets, market strategists motive to adjust the formulating of an STP dodge in emerging markets. talk about, voluminous examples of countries and product/s you are familiar with (15 marks) (b) Using your compass of study study as an example, doom how you would judge the persuasiveness of your com aspects lay outing strategy during the strategy analysis processes. (10 marks) 2. abstraction the interaction between market attractive force and business position in the strategy (a) development and (b) formulation processes. (25 marks) 3. (a) Giving examples compend the differences in scope and resource deployment between Prospectors and Defenders in the Miles and speed of light typology. (10 marks) (b) Giving examples, wrangle the importance of environmental factors when using Miles and gust framework to undertake competitor analysis. (15marks) 4. It is in-chief(postnominal) to critically evaluate the resou rces of an governance when formulating marketing strategy. Discuss this statement with character to your first assignment. Be specific and critical about the different theories and evaluation criteria used in analysing the organisation you used in your assignments.

(25 marks) 5. With reference to 5 specific ratios you sedulous in assessing the fiscal position of the organisation in your assignments, discuss why financial analysis is an important measure of the potence of a marketing strategy. (25 marks) 6. (a) Define and discuss the five strategies a market drawing card may use to stop their leading share position in declining markets. Support your resoluteness with relevant exam ples. (15 marks) (b) Giving examples, indica! te the strategic options available during the growth phase of the PLC to an organisation that is a market challenger in its industry? (10 marks)If you want to drag a full essay, articulate it on our website: OrderEssay.net

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