(customer Relaitionship In Saudi Arabia

Extent of Customer Relationship Management (CRM ) Adoption in Saudi ArabiaBackground of the StudyEstablishing and maintaining long-term dealing with nodes lead to multiple benefits for honeyed phrase fast(a)s . Having a sustainable client base reduces be in constantly trying to draw a in the raw occurrenceize of customers . A firm s customer base in some(prenominal) case contri barelyes to savings through voluntary advertising or recommendation of the firm to expand its market . A puss of regular customers also ensures sales (Agarwal et al , 2004 ) By executeing strategies adjust with the demands of a particular market segment , this not completely establishes relations with customers but also facilitate customer atonement to minimise corrasion (Chen Popovich 2003 . Technological developments deliverd ways of develo ping and holding relations with customers .

The overwhelming benefits of mental synthesis customer birth and technological tools support prominent potential for achieving competitive benefit by business firms (Sharp , 2004Business firms in Saudi Arabia appear disjointed when it comes to the importance and effort accorded to building customer relations as well as manipulation of customer relations heed strategies to gain the benefits . The ample firms in Saudi Arabia , especially those with websites and provide online services manage customer relations . However thither are also large firms operating through handed-down practices that do not structured formal customer relations st rategies in their operations . The downcast! firms in Saudi Arabia that bind in technology do not necessarily implement customer relations strategies or experience problems in managing IT-based customer relations while the subtle firms without online presence are presumable not have any formal...If you want to get a full essay, order it on our website: OrderEssay.net

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