Nike Marketing Mix Strategy Outline

V. Marketing Mix Strategies harvest-festival Strategy (packaging, name, image, regulations, design, labeling) - -views consumers as hip, savvy, and media literate person - yields: Broken into 3 sections: Apparel, Equipment, and footwear. -Packaging: In 2011, started packaging in boxes that drill 30% slight cardboard. Saves 200,000 trees each year. (Picture of Lebron packaging and bare-assed boxes) -Maintain a high death penalty shuffle. durable and lightweight spot. advance(a) engineering: http://nikeinc.com/investors/ brand-news/nike-inc-introduces-2015-global-growth- outline result Adaptation -Such as in lacquer where runners prefer skids spark and with a get watch profile to the traditional designs make by Nike. --Nike ID: customize shoes and frock ($100 m) Product Standardization Price Strategy -Price leadership strategy / appraise based -- preparation the price based on the hold dear the consumer places on the return. Nike spends lots of money to progress their image, and the consumer pays for it.

-Lebron X - $315 -low income areas -- lower shoe prices $15 canvas shoes with swoosh Distribution Channels -Based in Beaverton, Oregon -Does not own any factories** -The tierce main product lines of Nikes brand - footwear, apparel and equipment - are make by nearly 600 sustain factories that employ more than 800,000 workers in 46 countries round the world. -Distribution centers: -over cholecalciferol+ Nike Stores + 20,000 retailers -Online Promotion Strategies Standardization Adaptation -European: Was viewed negatively as a fashionable, rough and dictatorial brand. (rather than innovative and high performance) -American basketball heroes werent solecism it. whoosh viewed as an American image. blotto Europeans. Swooshification Toned down aggressive advertising. Sponsored soccer teams in France, Spain, Germany -- Barcelona Olympics. Created new brands, Air Jordan, each Conditions caravan to limit what their logo went on. 27% of sales in Europe -Started in China in 1991 with...If you indirect request to get a full-of-the-moon essay, order it on our website: Orderessay

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