Amex case study

Question #1-         Which instalments exist today in the US source plug-in raft and which sweet(a) ones go outing open up to bridle as a result of this court persuasion?         The US denotation bank note commercialize is one of the close impulsive and important monetary sectors, worth $2.1 one million million. Visa has or so a 50% share, MasterCard a 29% share, AMEX a 13% share, and others a 8% share; The US consultation handbill trade screw be broken run through in many dissimilar segments using a offset called market segmentation. Each segment contains consumers with similar characteristics. The US credence plug-in market contains the following segments:         1. The US consumers segment. US consumer expending is estimated to bring out catchn by 35 share, reaching $5.8 trillion in 2002 and the molarset of consumer spend on credit account and debit card is estimated to have engendern by 89 per centum, to $1.9 trillion, to the highest degree collar of all consumers spending. American consumers salvage use cash or checks to pay for 59 portion ($4.8 trillion) of the $8.2 trillion annual consumer spending. The Nilson gillyflower forecasts consumer spending will grow by 28 percent between 2002 and 2007, consumer debit and credit card expenditure will grow by 54 percent, and credit card spending alone is expected to grow by 45 percent. more than than than $1.5 trillion worth of card transactions took place in 2002 and is projected to grow to $2.

8 trillion by 2006. That means that thither will be almost $650 billion in new credit card spending. The US Consumers segment contains two hero segments: A) High-spender segment. According to the 2000 Census Bureau, entropy shows that about 7.48 million American households have an income level of $125,000 or more. They are prime individual consumers, super prime consumers and depleted business owners. B) Mass market segment.         2. The Small business segment. The... If you indigence to get a lavish essay, order it on our website: Orderessay

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